Instagram Influencer Marketing

Standard IGC
₹ 45xxxx/-
5 Creators with 10K – 25K following
4 Instagram collab reels (1 Reel per creator)
5 Instagram stories (1 Story each creator)
Approximate views: 20K to 40K
No content rights

Pro IGC
₹ 85xxxx/-
10 Creators: 5 with 15K – 25K following, 5 with 30K to 60K following
10 Instagram collab reels (1 Reel per creator)
10 Instagram stories (1 Story each creator)
Approximate views: 50K to 70K
Content rights worth ₹ 20,000 free for 6 months

Premium IGC
₹ 15xxxx/-
20 Creators: 10 with 30K – 40K following, 10 with 40K – 55K following
20 Instagram collab reels (1 Reel per creator)
20 Instagram stories (1 Story each creator)
Approximate views: 100K to 200K
Content rights worth ₹ 80,000 free for 12 months

YouTube Influencer Marketing

Standard YGC
₹ 35xxxx/-
5 Creators: 2 with 15K – 30K subscribers, 3 with 30K – 50K subscribers
3 YouTube shorts (1 short per creator)
2 Integrated videos (1 video per creator)
Link in description for affiliate
Approximate views: 20K to 50K
No content rights

Pro YGC
₹ 89xxxx/-
10 Creators: 5 with 20K – 30K following, 5 with 30K – 50K following
6 YouTube shorts (1 short per creator)
4 Integrated videos (1 video per creator)
Link in description for affiliate
Approximate views: 50K to 80K
Content rights worth ₹ 20,000 free for 3 months

Premium YGC
₹ 17xxxx/-
20 Creators: 10 with 15K – 30K subscribers, 10 with 30K – 80K subscribers
10 YouTube shorts (1 short per creator)
10 Integrated videos (1 video per creator)
Approximate views: 100K to 150K
Content rights worth ₹ 80,000 free for 6 months

On-Demand User Generated Content (UGC)

Basic UGC
₹ 50xxxx/-
2 Models
2 Video Deliverables
₹ 40,000/- on one-time buy
₹ 35,000/Per month (Quarterly plans)
₹ 30,000/Per month (Yearly plans)
With Lifetime digital rights

Pro UGC
₹ 70xxxx/-
3 Models
4 Video Deliverables
₹ 70,000/- on one-time buy
₹ 65,000/Per month (Quarterly plans)
₹ 50,000/Per month (Yearly plans)
Videos up to 60 Seconds
With Lifetime digital rights

Premium UGC
₹ 21xxxx/-
5 Models
10 Video Deliverables
₹ 1,50,000/- on one-time buy
₹ 1,40,000/Per month (Quarterly plans)
₹ 1,30,000/Per month (Yearly plans)
Videos up to 60 Seconds
With Lifetime digital rights

Influencer Events & Activation

Basic Influencer Event
₹ 25xxx/-
2 Models
4 Video Deliverables
6 months of digital rights

Pro Influencer Event
₹ 35xxx/-
3 Models
6 Video Deliverables
6 months of digital rights

Premium Influencer Event
₹ 55xxx/-
5 Models
10 Video Deliverables
6 months of digital rights

Celebrity Endorsement

Type of Endorsement
Social Media Posts: ₹8 lakh – ₹1.6 crore per post
Television Commercials: ₹80 lakh – ₹8 crore+
Print Advertising: ₹40 lakh – ₹2 crore
Public Appearances: ₹40 lakh – ₹8 crore+
Product Placement: ₹80 lakh – ₹16 crore+
Event Hosting: ₹40 lakh – ₹2 crore+

Celebrity’s Popularity and Reach
A-List Celebrities: ₹4 crore – ₹40 crore+ per campaign
B-List Celebrities: ₹80 lakh – ₹4 crore per campaign
C-List Celebrities: ₹8 lakh – ₹80 lakh per campaign
Micro-Influencers/Local Celebrities: ₹80,000 – ₹8 lakh per campaign

Additional Costs
Production Costs: Basic Production: ₹8 lakh – ₹80 lakh, High-Quality Production: ₹80 lakh – ₹8 crore
Travel and Accommodation: Domestic Travel: ₹2 lakh – ₹10 lakh, International Travel: ₹10 lakh – ₹30 lakh

Brand Awareness Campaigns

Basic BAC
₹ 50xxx/-
10 Creators: 5 with 50K – 100K following, 5 with 100K – 200K following
Approximate views: 100K to 500K
No content rights

Pro BAC
₹ 10xxxx/-
20 Creators: 10 with 100K – 200K following, 10 with 200K – 300K following
Approximate views: 300K to 700K
No content rights

Premium BAC
₹ 50xxxx/-
50 Creators: 25 with 200K – 300K following, 25 with 300K – 400K following
Approximate views: 500K to 2M
No content rights

Store Visit Promotions

Standard Store Visit
₹ 40xxxx/-
4 Creators: 2 with 25K – 30K following, 2 with 30K – 40K following
Approximate views: 30K to 50K
No content rights

Pro Store Visit
₹ 70xxxx/-
10 Creators: 5 with 30K – 40K following, 5 with 40K – 50K following
Approximate views: 50K to 100K
No content rights

Premium Store Visit
₹ 95xxxx/-
20 Creators: 10 with 40K – 50K following, 10 with 50K – 70K following
Approximate views: 80K to 150K
No content rights

Product Review Services

Micro-Influencers
₹15,000 – ₹50,000 per review

Mid-Tier Influencers
₹50,000 – ₹1 lakh per review

Macro-Influencers
₹1 lakh – ₹5 lakh per review

Professional Review Websites
₹50,000 – ₹5 lakh per review

YouTube Channels
₹1 lakh – ₹5 lakh+ per video

Creative Advertising Solutions

Small Business Campaign
₹4 lakh – ₹6 lakh

Medium-Sized Business Campaign
₹10 lakh – ₹15 lakh

Large-Scale Campaign
₹50 lakh – ₹1 crore+

Testimonial Content

Basic Written Testimonial
₹20,000 – ₹40,000

Professional Video Testimonial
₹70,000 – ₹1.5 lakh

High-End Video Testimonial Campaign
₹1.5 lakh – ₹2.5 lakh+

Video Promotion Services

Basic Promotion
₹50,000 – ₹1 lakh

Mid-Tier Promotion
₹1.5 lakh – ₹3 lakh

Comprehensive Promotion
₹5 lakh – ₹12 lakh+

Offline Advertising

Print Advertising
₹10,000 – ₹20 lakh+

Outdoor Advertising
₹50,000 – ₹50 lakh+

Radio Advertising
₹5,000 – ₹5 lakh+

Television Advertising
₹10,000 – ₹1 crore+

Direct Mail
₹10,000 – ₹5 lakh

Events and Sponsorships
₹50,000 – ₹50 lakh+

Web Design & Development

Basic Website (Template-Based)
Design: ₹20,000
Development: ₹30,000
Basic SEO: ₹10,000
Domain and Hosting: ₹3,500
Total: ₹63,500

Intermediate E-commerce Website
Custom Design: ₹1.5 lakh
E-commerce Development: ₹2.5 lakh
Advanced SEO: ₹30,000
Content Creation: ₹20,000
Domain and Hosting: ₹7,500
Total: ₹4.07 lakh

Advanced Web Application
Custom Design: ₹5 lakh
Custom Development: ₹8 lakh
Advanced SEO: ₹50,000
Graphics and Multimedia: ₹50,000
Maintenance (1 year): ₹50,000
Domain and Hosting: ₹25,000
Testing: ₹50,000
Total: ₹15.55 lakh

Logo Design

Basic Logo Design
Freelancer or Entry-Level Designer: ₹10,000
Revisions and Finalization: ₹5,000
Total: ₹15,000

Intermediate Logo Design
Professional Designer: ₹30,000
Multiple Concepts and Revisions: ₹10,000
Basic Brand Assets (e.g., business card): ₹10,000
Total: ₹50,000

Advanced Logo Design
High-End Designer: ₹1 lakh
Multiple Concepts and Extensive Revisions: ₹50,000
Comprehensive Brand Guidelines: ₹50,000
Total: ₹2 lakh

Meme Marketing

Basic Campaign
₹50,000 – ₹70,000

Intermediate Campaign
₹1.5 lakh – ₹2 lakh

Advanced Campaign
₹2.5 lakh – ₹5 lakh+